![Consumer Product Awards [Product Classification CPA]](images/WPA_logo_orange_100px.png){kind=logo}
Consumer Products
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The World Business Award for Product Excellence recognises market-leading consumer products that demonstrate overall product superiority offering a point of difference from their competitors. | |
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The World Business Award for Product Innovation recognises consumer products that introduce a new idea, method, technology, process or application of commercial significance and/or benefit to the marketplace. | |
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The World Business Award for Product Value recognises consumer products that deliver outstanding value offering a point of difference from their competitors. | |
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The World Business Award for Product Design recognises consumer products that demonstrate design of the highest quality, form and function offering a point of difference from their competitors. | |
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The World Business Award for Best New Product recognises exciting new consumer products recently launched to market offering a point of difference from their competitors. Products entered in this category must have been launched on to the market after 1st January 2011 to be eligible. |
Eligibility
Entry is open to consumer products. Eligibility includes tangible and intangible products grouped into the following main types: Manufactured Goods, Devices & Equipment, Services, Programs, Projects & Activities, Information & Knowledge,Software, Platforms and Systems.
Merit
Entries are assessed utilising the following key evaluation criteria: Leadership, Features, Innovation, Performance, Benefits, Value and Sustainability. Submitting an entry entails demonstrating extensive product management capabilities enabling organisations to benchmark against top performers across all industries and sectors. The World Business Awards utilise a rigorous and dynamic framework to ensure that the assessment process is pertinent, objective, free of bias or influence.
Scope
Conducted Annually The World Business Awards are an opportunity for organisations to gain that competitive advantage by having their products and services recognised on a prominent and far-reaching scale.The Awards provide the ultimate platform for improving brand awareness, loyalty and retention by increasing the respective products’ exposure, recognition and prestige. The selected organisations are able to leverage their achievement by highlighting their award winning products and services through various conventional and progressive media channels, maximising ROI on marketing, promotion, advertising and public relations activities including internal and external communications. This is a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within their respective industries and the international marketplace. The World Business Awards entry terms can be viewed upon registration.
Key Dates
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> Register to participate in the 2012 Awards > 2012 Entries accepted from 2 May 2012 > Entries close 29 June 2012 > Winners announced 6 November 2012 |
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